Your website isn’t just a digital brochure, it’s a powerful tool for building trust, capturing leads, and turning visitors into paying customers.
But here’s the catch: a beautiful website without the right pages is like a shop with no signs. People land there, get confused, and bounce.
In this blog, I’ll walk you through the 7 core pages every small business website should have, and why they matter.
1. Home Page
This is your digital front door. It should clearly answer 3 questions within 5 seconds:
Who are you?
What do you do?
Who is it for?
✅ Include a strong headline, brief intro, benefit-driven call to action, social proof, and quick navigation to deeper pages.
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2. About Page
People do business with people. Your about page should:
Tell your story and mission
Introduce the founder/team
Highlight what makes you different
Include a professional photo or video
✅ This page builds emotional connection and trust.
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3. Services Page
Outline what you offer, how it helps, and what makes your approach different. Break each service into its own section or subpage if needed.
✅ Use clear headlines, bullet points, pricing if possible, and a call to action after each section.
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4. Contact Page
Don’t make people guess how to reach you. Include:
A short contact form
Email and/or phone number
Business location (if relevant)
Social media or chat options
✅ Consider adding a FAQ section to pre-answer common questions.
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5. Testimonials or Reviews Page
Social proof builds confidence. Showcase client testimonials, reviews, case studies, or before-and-after results.
✅ Include client names, headshots (if permitted), industries, or results to boost authenticity.
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6. Blog or Resources Page
Blogging isn’t just for SEO. It positions you as an expert and gives value to your audience.
✅ Post helpful tips, answer FAQs, share success stories, or create step-by-step guides.
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7. Booking or Lead Capture Page
Guide your visitor to the next step. Whether it’s scheduling a call, downloading a guide, or requesting a quote, make it easy.
✅ Use a clean landing page layout, minimal distractions, and a clear CTA button.
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“Your website should guide people, not confuse them”
With these 7 pages in place, you create a user-friendly experience that builds trust and boosts conversions.
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📌 Ready to create or revamp your WordPress business website?
