If you’ve been using third-party platforms like Mailchimp or ConvertKit for your email marketing, it’s time to streamline.
GoHighLevel (GHL) includes a powerful email marketing engine built right in, allowing you to send broadcasts, build nurture sequences, automate follow-ups, and trigger messages based on user behavior, all from one dashboard.
In this post, I’ll show you how to set up and launch effective email marketing campaigns in GoHighLevel, even if you’ve never done it before.
Why Use GoHighLevel for Email Marketing?
✅ Eliminate extra subscriptions, logins, and integrations
✅ Centralize your CRM, automations, and email in one system
✅ Use dynamic tags, conditions, and triggers to personalize messages
✅ Track open rates, click-throughs, and conversions in real time
Step 1: Connect Your Sending Provider
GoHighLevel uses LeadConnector as its built-in email delivery system, allowing you to send emails reliably without requiring third-party platforms. However, you still have the option to integrate external services like Mailgun, SendGrid, or a custom SMTP setup.
To configure your sending service in GoHighLevel:
Go to Settings > Email Services
You’ll see two primary options:
Use LeadConnector with your custom domain: Click “Dedicated Domain,” then follow the steps to add your domain and update DNS records (SPF, DKIM, and DMARC)
Add External Email Service: Select Mailgun, SendGrid, or SMTP and follow the prompts to connect your provider.
Once connected, you can configure your default sender information, including:
- Username
Sender email address
Password
Proper DNS configuration is critical for inbox placement. Always verify that SPF, DKIM, and DMARC records are active and valid before sending campaigns.
This setup ensures better deliverability, fewer bounces, and a professional sending identity for all your GoHighLevel email marketing.
Step 2: Create an Email Campaign or Automation
Option 1: Send a One-Time Broadcast
Go to Marketing > Emails > Campaigns > +New Email
Choose your layout (plain or HTML)
Add subject, content, dynamic fields (like first name), and CTA
Choose your audience (tags, lists, or entire database)
Schedule or send now
Option 2: Build a Sequence (Drip Campaign)
Go to Automations > Create Workflow
Add trigger (e.g., form submitted, appointment booked)
Insert “Send Email” step with your message
Add delays, conditional logic, or actions like tagging.
Step 3: Optimize for Deliverability & Performance
✅ Use personalized subject lines
✅ Keep content relevant and scannable
✅ Avoid spammy words or all-caps text
✅ Add plain text versions when possible
✅ Include your sender info and unsubscribe link
Step 4: Track Results & Improve
Open rates
Click-throughs
Email deliverability score
Conversion events tied to each message
Use this data to tweak subject lines, improve CTAs, or test different content types.
Want help designing your first email automation inside GoHighLevel?
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